Purpose, Mission, Vision & Guiding Principles
The Brightli Spark
Our guiding light for impact, innovation, and hope.
Common Purpose
We create hope.
By helping hurting people heal.
By providing relief from life’s heaviest burdens.
By lighting the path forward to help everyone live their brightest lives.
Our Vision
Triple Zero Vision
Our vision is to transform, influence, and lead the future of care to achieve a world free from suicides, overdose deaths, health disparities, and stigma.
Zero suicides and overdose deaths
Zero health disparities
Zero stigma
Mission
Building Health Communities
Our mission is to build healthy communities by providing seamless access to comprehensive, compassionate, and innovative care. Through this care, developed from advocacy, research, and partnerships, we empower individuals and transform lives.
Guiding Principles
Brightli Sparks
Because little sparks can create big blazes. Explore each of our sparks below.
Brightli Sparks
Hope is the cornerstone of our work. In every interaction, we strive to be therapeutic and offer empathy, compassion, and guidance. By sparking hope, we inspire better health outcomes, stronger relationships, and a brighter future. The spark of hope ignites and fuels our four other sparks.
Everyone deserves the highest quality care from compassionate professionals. That's why we treat our clients, patients, and colleagues with empathy, respect, kindness, and dignity. We are dedicated to providing a safe and judgment-free environment to make sure everyone feels valued and supported.
We confront challenges head-on, embracing open and honest communication. Disagreements can be productive if they are grounded in respect and willingness to learn. When we assume good intent, care for each other, and approach conversations with curiosity, we can navigate complex and difficult topics while maintaining strong relationships.
We relentlessly seek new ways to improve our services and create positive experiences for clients, patients and employees. Learning is the foundation of innovation, so we actively seek feedback and new information to inform our decision-making. We seek to fail fast to use those opportunities to learn and grow and never rest from refining and improving.
We commit to taking ownership of our actions and decisions. We use our time and resources responsibly, we practice humility, and we don’t blame others. Together, we hold ourselves to the highest standards of integrity and transparency. When we choose the next right thing, we create a place where everyone feels empowered to succeed.